The winner of the Electric Sheep Company and Edelman SL Business Plan contest was announced yesterday, with the top prize going to Market Truths, an established, real life market research firm who also provides their services to companies in Second Life.

Although I am sure their business plan was compelling, it would, in my opinion, have been more refreshing if the judges chose a company whose business was less, well, boring. However, a glimmer of hope continues to shine for innovative SL-based business as the mad scientists from Metaverse Technologies walked away with runner-up honors. The other runner-up team was Second Life Music Network, with honorable mention going to the fourth finalist, Second Life Names.